Breakdown - A Gravity Forms Podcast

[00:00:00] Five, four, three, two, one.
Matt: We're back with another special episode of Breakdown today. The Megan Jones joins us. Megan, welcome back. Thanks Matt. You decided to come back. You were like, yeah, I am so happy to be here. Well, a little bit abundant to us, but no, I love coming. I love coming and talking to you. Great. Um, there's a bit of a special episode for you.
You'll have some insight into what we're doing for Black Friday. You can get ready for our Black Friday deals here at Gravity Forms. You'll hear from some of our certified developers. Uh, that you might already know and love in the space, what they're doing for Black Friday and a couple other folks from around the WordPress world that you might be [00:01:00] interested in.
You might be looking to spend some holiday money on WordPress software as we all do. And this might be an interesting episode for you. If you're a product owner in the space, maybe you're just a marketer and you're, or a product owner in the space, we're going to dive right in. Deep into some of the strategies we do here at Gravity Forms and from our guests.
We'll play some clips, you'll hear how they're doing it. We'll talk about it. It'll be a fun episode. Gather around. The deals are pretty exciting for WordPress around Black Friday. Always is. And I'm excited to talk about it again with Megan Jones. Megan, what are we doing for Black Friday today or today in the upcoming month for Gravity Forms?
When does our Black Friday deals kick off for our Gravity Forms customers?
Megan: Yeah, so obviously it's our, well, maybe not obviously, but it is our biggest sell of the year. We offer 50 percent off all gravity forms license, that's basic pro and elite. And we also offer 50 percent off all priority flow licenses.
[00:02:00] So that's a great deal for some of our existing customers who Looking to extend functionality a little bit. And then we also offer, or we don't offer, but we promote our certified developer deals as well. So we have a whole landing page for that. They run different times to us. Our sale starts on the 25th of November, and it's going to run through to the 3rd of December this year.
Matt: We have a particular advantage. Gravity Forms does with our vast ecosystem of certified developers, right? When you look at the competitive landscape of contact forms, it seems like everyone might be launching a contact form these days, but guess what? You can't keep up with our features and our feature set and our backwards compatibility.
You certainly can't keep up with our third party ecosystem of add ons, folks like Gravity Kit, who we'll hear from today, Gravity Wiz, who we'll also hear from today, and, and others in the space. Our landing page is pretty unique. I think if we're just going to start unpacking some of the strategies that, uh, we do as product [00:03:00] marketers, our landing page is pretty unique because we're showcasing those certified developers and their deals.
And that just passes. The, the visitor onto their website, right? It's not like they can buy it all from the landing page, but we'd love that someday, but these are just like, here's the deals, they click a button and it goes off to our certified developers. Is, do I have that correct?
Megan: Yeah, that's absolutely right.
Yeah. We have three different Black Friday landing pages. We have our gravity form specific one. We have a gravity flow one, which sits on the gravity flow site. And then we have the CD one, the certified developer one, uh, which advertises all their deals, as you said. Um, it's got their dates on there. What they're offering and then people can just click through.
It goes directly to their individual sites and you can make a purchase through that or in, you know, in the buildup, you can just check the deals, check out, join their mailing lists, check out what's coming.
Matt: I've only been here coming on to two years in February. So has this landing page stuff always happened or was this a newer thing that Sort of came [00:04:00] about before I got here.
Megan: He's done it, yeah, I think three years now, I'd say. We always change it up slightly. This year we're actually, it's a minor thing, but we're keeping all the buttons live so people can click through in advance and join mailing lists. Um, in the past we tried it, uh, where we keep, um, People just looking, but they couldn't click through.
We've tried different things with it, but I feel like, um, we've got a good sort of set up with it this year. Um, looking forward, it's going live this week. Um, so I'm looking forward to getting out there and doing a bit of promotion for it.
Matt: It's not something I've seen other product companies do. I mean, again, bias and, you know, walk the walk a little bit.
We have that third party ecosystem that a lot of other plugins don't have. I mean, yes, maybe WooCommerce, but that's the 800 pound gorilla in the room. But I would like to see other Somebody who's been in the WordPress space for a while, who's talked to a lot of product companies. I'd love to see [00:05:00] companion products and other product companies partnering with the products that are great companions to their own product.
I don't see enough of this collaboration as marketers propping up other businesses, but then I can also see it. From the accounting side of things, the bean counter side of it is like, well, listen, we don't want to send our customers to a deal page where they might not spend money with us, and they go with some other companion plugin.
Whereas at least with Gravity Forms, we have that anchor, which is, well, you need Gravity Forms to access any of these deals anyway. So it makes sense for us. But I would like to see some more collaboration across the space.
Megan: Yeah, I mean, I actually haven't considered it too much before Matt, but you're right.
I do feel that what we offer with our CD deals is kind of unique and it's lovely for our customers because we actually don't offer any upgrade discounts over Black Friday. So it gives us something to promote to them alongside Gravity Flow, obviously, just a little bit extra. And then on the other side, our CDs really appreciate the extra [00:06:00] promotion, helping the customers.
We're helping them. So. Yeah, I think it's a nice thing to do.
Matt: Before we play our clips from the guests today, where can customers go to access the Gravity Forms deals coming up? Where can they see this landing page that we've been talking about?
Megan: Yeah, head on over to gravityforms. com slash black hyphen Friday.
Matt: You don't have to put in a discount code. You can just go check out and buy it. And there's the discount.
Megan: Absolutely. Yeah. Yeah. And in the buildup now, we have got a pop up. You can put your email in and then we'll email you the deals or the sale details and make sure you don't miss it. Basically. We've always done 50
Matt: percent off.
Megan: That seems like a pretty darn good deal. It is a very, very good deal. When I first started, so we're coming up to five years ago, we did something slightly different, not quite as good. And 50 percent off. It's the only time we offer 50 percent off across all our licenses and both plugins. So. Don't miss it.
50 percent
Matt: off first year for that license. If you go to the elite license, which you'd be [00:07:00] crazy not to. It's the most affordable, most valuable license. Listen, I've been a customer of Gravity Forms now. It's over 12 years. I keep saying 10 years, but I'm also thinking like five years ago. I've probably been a customer 15 years, but I keep saying I've been over for 10 years.
It's the best value you're going to get. If you're an agency owner, freelancer, the few hundred bucks you would spend on a full Uh, price license is already a great value in my opinion. You get it for 50 percent off and you're also going to get Gravity SMTP, which is our latest product, which is phenomenal for sending emails securely.
You know, intelligently, it's right. You get the dashboard right inside of WordPress. You can track all your emails and if you're doing any kind of transactions with gravity forms, whether it's membership, sign up, email, sign up, or donations or buying and selling products. Gravity SMTP is the way to go for those transactional emails.
50 percent off. Don't forget to check it out. And for the week of Black Friday, we'll have some special live stream events happening on our YouTube channel. I'll link that up. In the show notes for today's episode, let's [00:08:00] dive into some clips today, starting with Katie Keith from barn two plugins. She's going to share her strategy on black Friday.
And then, you know, on the other side of this clip, Megan and I are going to talk about it. Here we go. Katie Keith, barn two plugins.
Katie: I'm Katie Keith founder and CEO at barn two. We sell 19 WordPress and WooCommerce plugins, including Document Library Pro and WooCommerce product options. We've been collecting data on what does and doesn't work for Black Friday since 2019, and each year we make improvements to make our sales better and better.
Our main sale will begin on Friday the 22nd of November, the week before Black Friday. We found that this is a good sweet spot. If you start earlier, then it devalues your products a bit and you don't have many more sales than usual. Whereas lots of people start their Black Friday shopping before the actual day of Black Friday.
So you can also lose out from starting too late. My advice is to start the sale on the Friday or the Monday. One of our priorities is to [00:09:00] encourage each customer to spend more. This might sound a bit strange but every year our average order values either stay the same or even increase during the Black Friday sale.
Whereas you'd expect them to go down if you're giving big discounts. This is because lots of people choose more expensive license options during the sale, such as licenses to cover more size or lifetime licenses, so they end up spending the same amount or more. This is way above our usual average order value of 100, and when we tried this last year, 39 people took up the offer.
In addition, we'll offer a one day flash sale with an extra discount off our all access pass, which will only be sent to email subscribers. We haven't done this before, and again, the aim is to encourage people to spend more. We'll be displaying the discount code in a banner at the top of our site, with a countdown near the end to add urgency.
We'll add a similar banner above our pricing tables. We'd also add banners to other places such as sidebar widgets in our knowledge base. For Black Friday [00:10:00] 2024, we'll be running four live streams to help put a face to our brand, answer questions, and try to close the deal for people who are still unsure.
As an incentive for attending, we'll be giving extra discounts off our All Access Pass.
Matt: What we're hearing here is, well, first of all, I just have to say, if I had a British accent, I would be paid so much more as a podcaster. It's unfair that you all have spot buzz. It's unfair. It's an unfair advantage. So, I mean, in speaking of unfair advantage, she also has 19 products.
So one as a marketer, you're probably like, Oh my God, how could we even like, we were already challenged enough with three. Maybe. Maybe. Imagine 19. So that sort of like stair step model to spending more is actually an interesting approach and to encourage that because as she mentioned, like maybe her average order deal at any given sale period is a hundred bucks, but now she's really starting to encourage it.
So you're getting your, you got this big discount promotion happening, but you're also increasing that [00:11:00] average order size, which makes a whole ton of sense. It's not something we can do here yet, but it would be interesting to, to test those out in the future.
Megan: Yeah, ready. But, um, I mean, The idea of marketing 19, yeah, it's a lot.
Um, I would say, and obviously you talked about it just now, like our RTS MTP is only available with our elite license. And, you know, that is sort of, we keep that in mind when we run a sale over WordCamp US, we only run it for our elite license. Um, and that was interesting to see those results. We did get a lot of sales.
We were pleased with the results there. So definitely I think it helps having that SMTP for free without a license does help and encourage people to jump in for an elite level instead of going for maybe a pro license or, or just starting on the basics.
Matt: Yeah. That's certainly something to consider if you're thinking about becoming a Gravity [00:12:00] Forms customer.
It is the best time to get the Elite license so you can get that SMTP stuff.
Megan: Yeah. We don't do Not
Matt: a great comparison, but all we've got at the moment. All we've got at the moment, but stay tuned to the year 2025 when we might have some extra stuff. That's pretty special. Do we do an urgency countdown? I know that's a highly debated topic, but do we do a countdown or do we just have the banner?
I know we have the banner, but
Megan: We have a timer on our landing pages so people can see the countdown there. We also have, yeah, like a notification bar that goes up on our site. Normally we go up two weeks early, so this year it'll go up around the 11th. And we'll also widen the pop up that we use to collect email addresses.
That will go up on every page of our site around the 11th to try and collect a big leads list that we can email to, uh, over, over Black Friday.
Matt: Right. It's the false urgency stuff that people get up in arms about. We don't do that. There are others who do that.
Megan: Yeah. We don't need to do that. We
Matt: don't need to do [00:13:00] that.
Let's go over to Cole Frazier from Gravity Whiz. Let's see what they have going on for their Black Friday deals.
Cole: This is Cole Frazier. I'm the marketing lead at Gravity Whiz. This Black Friday, we're offering up to 50 percent off our core product suites, starting on November 25th for over a week long. Our approach to Black Friday this year, we're going to be running our sale for the same duration as Gravity Forms, November 25th, and it ends on December 3rd.
We will be offering up to 50 percent off. And it starts at 10 percent off basic licenses, 25 percent off advanced licenses, and 50 percent off pro. In regards to trying something new or unique this year, we were actually trying to avoid the temptation of doing too much. It's a mistake we've made in the past, and it's been an issue in terms of throughput.
So, we're trying to simplify our approach, and really just hone in on the channels that we know work for us. So I think that presents a unique challenge. In regards to strategies to share with other product owners, [00:14:00] email can be a large revenue channel during Black Friday. Maybe we've been nurturing some prospects over the course of the past year, and Black Friday is an opportunity to pull the trigger on those.
I used to use extreme email segmentation. We would segment by, you know, behavior, by account status, by The license type, by products registered, I mean there's a lot of different ways that you can segment and personalize. But my experience has been that during Black Friday, it's actually easier to go simpler.
I look at this from amount of time put in perspective, but also just from a messaging perspective. There are so many people vying for attention in your email inbox during Black Friday. And as a result, people just want one very simple, clear message about what you're offering, what your deals are. The last thing I'd mention is that it's worth keeping in mind Black Friday customers aren't always the same as regular customers.
These are more deal hungry users. I consider this in terms of calculating lifetime value and maybe return on investment of spend and return on ad spend. Specifically, I would [00:15:00] consider this in terms of messaging. Certain messaging that you think is going to apply throughout the rest of the year may not apply as directly during the Black Friday process.
Matt: So big takeaways there. Simplification and of course email being super valuable. Let's talk about simplification first. You know, a lot of the behind the scenes stuff that we talk about in the marketing and product team is like what the aforementioned stuff before, which, hey, we've got this great, you know, network of certified developers.
You How about we do this? How about we do this bundle deal? How about we, you know, we do these other like cross promo landing pages. It's just so much that's happening behind the scenes for the one channel of our singular product. A lot of the complexity things can sound great, but at the end of the day, like, you know, Cole's right, where Look, there's just going to be a ton of email going out for like WordPress deals and real life deals.
You know, your inbox is going to be get Gravity Forms for 50 percent off and get this Samsung TV for 50 percent off. [00:16:00] And you're just like, which one am I focused on here? So it makes total sense to like simplify. How have you thought about like simplifying your approach with Gravity Forms either this year or years past?
Megan: Yeah, absolutely. Like actually have talked to Cole in the past a lot about this and we're Sort of in the same wavelength, uh, like our deals, for example, are all the same across both products. Our messaging is always very similar, very straight to the point. We want to tell people exactly what they're getting.
Scroll is probably right there. It is a slightly different, more deal hungry audience. And I think also in the WordPress space, you know, people are waiting for those deals. They already know Gravity Forms. They know what we're offering. So they are looking. specifically for like what we're going to offer.
We've also segmented a lot in the past with our email lists. And, you know, for a marketing team over Black Friday, it is manic. You're doing so many different, uh, things. There's so many moving [00:17:00] parts and, I've, I've found that, um, it's just separate emails again and churned customers separate again, but we don't segment any more than that based on behavior or anything like that.
And we seem to get very similar results for less time put in. So that's great. We've also, I'm trying to think of other things we've simplified. We do have the same branding across everything for our social, for our ads, for our landing pages. So everyone is seeing the same message wherever they are and they know it's our Gravity Forms sale.
It sticks in people's minds, brings them back to the site when it's Black Friday. Yeah. So I think eye catching, same look and feel and yeah, keep the messaging. And I say the sales themselves simple so people know what they're getting.
Matt: It's a double edged sword, I think of press of the WordPress world, right?
As opposed to the regular, maybe software [00:18:00] world, software as a service. Let's say you're a company like HubSpot and you're running a Black Friday deal. All your customer has to do is log into their account, upgrade, boom. They're on the new plan. They're saving their money. WordPress is largely different because that interface doesn't exist, which is why, you know, like we can't just upgrade you right in, you know, WordPress.
It doesn't, it's just not how it works. And that's why we'll hear so many folks chime in about the value of, of email specifically in the WordPress space, because that's our communication channel for the most part, to get people to click, to create that action. It's one thing that, you know, is good and bad, I guess, of the open source distribution model of WordPress.
Huge audience for us. Obviously, we've been in the game for 15 plus years, but also, like, we don't have those, that enjoyment of a traditional software business where, hey, customer just logs in, here you go, click upgrade, no code, whatever, move on. So, you know, I long for that kind of experience, but we're, we're far way off from something like that.[00:19:00]
Megan: That's, yeah, that's right. We do have, you know, we do a lot of other avenues to try and get people in obviously like ads and retargeting is huge for us over Black Friday, but yeah, you're right. It's emails, it's big, but
Matt: not
Megan: quite the same as other upspot
Matt: sole products. Let's kick it over to Corey Moss. He is the founder creator of a plugin called OMG IMG.
Here's what he has to say about his Black Friday deals.
Cory: I'm Corey Moss. I'm the creator of OMG IMG, the WordPress plugin for creating and editing featured images and open graph images right inside your WordPress install. This year, we're going to offer 50 percent off all of our price plans. We're going to do it for two weeks, the week before black Friday, cyber Monday through the following Monday.
We did also plan out how many emails we're going to send out. So we're going to nudge people on our mailing list [00:20:00] a couple of weeks before a week before, and then probably once or twice a week during the actual sale. No idea if this is too many emails or what. It feels about right to us. One of the things that we had a lot of luck with last year, even though it's a bit unquantifiable, is we listed our sale on every single Black Friday directory we could find.
A lot of the UTM tags did not indicate that people got to us directly from those directories. But we also heard from a lot of people that that's how they found us. So I have a feeling that people are seeing our deal in various black Friday listings, blog posts, directories, what have you, but then searching for the plugin themselves directly in Google.
It's all a bit anecdotal, but that was my experience last year.
Matt: Seems like 50 percent is the number everybody goes with. Like that's the number you want to save half off on WordPress. You wait till Black Friday. So that, that's an interesting tidbit, [00:21:00] but what do you think about the email cadence? Do you have a certain number that you lean into?
Like, how do you think about how to email folks when you know they're going to be inundated by so much? information and you as a consumer, like I also don't like to get, you know, beat up in my inbox throughout this whole holiday season. How do you think about the numbers and the cadence going out for emails?
Megan: Yeah, it's difficult. Like obviously we don't want to upset people with too many emails. We definitely don't want to lose people from our list because of that. So we actually sort of run our Black Friday campaign over four weeks, two weeks to four. And then this year, because of the way Black Friday falls and the length of our sale, we've got the week of Black Friday and then the second week of Black Friday as it runs into December.
So again, it depends on the segment, but for our leads, we'll send four, I think it's four emails, one Initially, when we start the promotions around the 11th, then we'll send a newsletter, a Black [00:22:00] Friday newsletter. That was actually, it was always gets sort of like a lot of click throughs. We'll obviously send a sales now live, and then we'll also send a self closing, make sure you don't miss out email.
We have different cadences for different segments. So customers are different again. Customers is more of a balance. We're trying to promote gravity flow, which is our plugin, but we also want to promote our certified developers. So get a bit of a selection. So it just depends, but we have played around over the years with that.
I think more than four can can be a little bit detrimental to our, to our lists. But we also start with a longer email early on, outlining the deals and our different types of licenses. And as Black Friday goes on and people are sick of really looking at the emails, they become shorter. People don't really want to read the emails.
Once you're into Black Friday and beyond. It's
Matt: just about the subject line at that point.
Megan: Yeah, that's fair enough. Yeah, they'll get shelter in there. Yeah. Nothing [00:23:00] seems to work.
Matt: WordPress product space is unique because, and maybe it's, maybe it's not unique. Maybe it's just because I see it so much, but like the Black Friday deal listing, roundups, the blog posts, you know, the videos, the newsletters.
I always look around like around the digital landscape and I'm like, boy, does any other industry have this? But I'm sure like regular consumers who are searching for things, review sites, rating sites, maybe those are the sites that you would find, let's say, like the guides of like TVs that are going to be on sale and whatever other consumer products.
But I always found it to be, uh, a really unique thing in the WordPress space, but probably very hard to track this stuff. Like everything in marketing, probably really hard to track this stuff. Uh, what do you think about tracking? Like you mentioned UTM tags, do we pay a lot of attention to that or?
Megan: Yeah.
Uh, Corey's right. Like it's very hard to, well, I mean, they just don't show that much traffic. We do, uh, put our UTM. tracking links in all of our placements that we, you have to send them out to people. [00:24:00] We try and fill out the forms and contact as many sites as we can. We try and be there because I think that brand awareness is really important, but we don't see high sales numbers.
I don't. And so it is very hard to track. In the past, we paid for placements, but we didn't see any benefits particularly from it. So this year and last year, we just pay for like sort of key, key placements that we think, the sort of bigger ones that we think will have more of an impact. And then something else we do is obviously we have an affiliate program.
So we also email out to our affiliates. Um, we get in to placements that way or content that they're putting out. We run our affiliate program through impact and we upload assets into impact. So affiliates can, um, use our branding, our look and feel for Black Friday. So everything's there for them. Uh, they can just go ahead and.
Uh, promote our stuff on their sites or on their videos or wherever.
Matt: We're going to close it out with [00:25:00] somebody who's well known in the certified developer slash Gravity Forms slash WordPress space. The one and only Zach Katz from Gravity Kit. Here's what he and his team are up to. For
this holiday season,

Zach: Zach Katz here with Gravity Kit.
We build powerful Gravity Forms add ons that add things like charting, displaying, editing, exporting, migrating Gravity Forms entries. And one of the things that we do for Black Friday that I encourage everybody to do, and if your email provider doesn't offer this, then switch email providers because it's really cool.
Split test your subject lines. You'll find that by optimizing your subject lines, you'll increase your open rate, and you'll also weirdly change the behavior based on the subject line. So if two subject lines are a little different, you'll find that the click rates inside the emails also change based on the expectations that are set with the email subject line.
So give it a try. Make sure that every email you have scheduled to send out. Is first sent [00:26:00] to a small subset of your users and is split test because we find it makes a big difference. Good luck.
Matt: All right, Megan, put you on the hot seat. Do we do any split testing with our emails? Yeah, we haven't looked this year.
Megan: We're not ready yet to, uh, look at the different subject lines. We're still putting emails together, but we have in the past. FAC is actually very right about that, but the click through rates will change. Depending on the title of chosen and very strange, but interesting for sure. Uh, always worth split
Matt: testing emails, I'd say.
It's hard when you're, because I know there's a lot of folks in the WordPress space who just have small, like what I'll call indie products. They don't have a massive like email list. They also, you know, it's, it's hard and they're not always with this sort of content marketing wheel that, that you've built here at Gravity Forms.
And what I'm getting at is they don't have like this publication and social media cycle like we do. And we, we're obviously [00:27:00] very, have an advantage because we've been in the business for so long, so many customers. And when you're an indie product owner, you just don't have all of that. yet. So A, B testing can be pretty difficult or, or maybe not difficult, but it certainly probably takes a longer amount of time to like test this stuff out.
Whereas you have a bigger audience, boom, you can send a subject to, you know, X amount of thousands of users and send another subject X amount of thousands user and really see that thing dial in. Whereas if you're an indie product person, it might take a month or two to like see where that value is of, of changing, uh, content.
You know, your headlines or your subject lines. So super valuable stuff, of course, from Zach. He's been doing it for a while, so he knows what he's doing. We use HubSpot for our email marketing software. We have a great integration with, with Gravity Forms as well. It's one of the most popular add ons that, that we have for, for Gravity Forms.
That system can do a lot. I know a lot of folks are using MailChimp and ConvertKit and these other [00:28:00] platforms. And like Zach said, check with your platform provider to see what You know, tools or features functions that it has to test these things out. I'd say most of them have some, at least. Light duty A B testing, maybe not as much as like a HubSpot or built, you know, more for like larger businesses and enterprise, but I think I'd say most of them have some kind of a B split testing stuff that you can, you know, dip your toes into.
And then if you need to go higher than yeah, you go into sort of these more mature email sending platforms.
Megan: Yeah, sure. I wouldn't get hung up on it though. I don't think that's for me. That wouldn't be the key takeaway for Black Friday. I don't think. Although if your email lists, like you said, if you're, you know, been doing it a while, like Zag has, and your email lists are one of the most important aspects, then yeah, of course, that would be a great takeaway.
But if you're a smaller, much smaller, like you said, MD, just starting out, I wouldn't start there. I'd start on growing the [00:29:00] leads list. That would be my Biggest takeaway for Black Friday, I would get some sort of form on your site, collecting leads now, and then you'll have a big list to, to email. Once the sales go live, obviously collect leaves throughout the year.
You know, however you do that, but people are looking in the buildup to Black Friday to put their emails down so they get emailed when sales are live. So they remember, and that would be my. It's very small, you know, people starting out, that would be my biggest probably takeaway.
Matt: Yeah, it's fair to say that.
If you've got nothing planned for this year, I guess maybe don't feel so overwhelmed, right? I mean, you might be running your, yeah, you might be running your discount. You might be like putting it out on social media and stuff like that, but certainly start, which is, you know, not. You know, not crazy to say, but start thinking about Black Friday 2025, you know, this year and start like seeing what other players are doing, seeing what you've learned from, you know, with your [00:30:00] short, maybe promotional period here and start thinking about like what you're going to do.
Start building the list, like Megan said, and then, you know, like even Katie said, if you have multiple products, how can you bundle this stuff? How can you move the needle? to spend a little bit more next year, start split subject testing and all that stuff like Zach mentioned. And I think there was a lot of great takeaways.
So thanks to everybody who, you know, submitted their little Black Friday strategy audio clips. I'll have all their links in the show notes so you can check them out. Megan, where do we want folks to go one last time before we send them away from this podcast? Where should they go to get our deals?
Megan: gravityforms. com slash black hyphen friday or equally if you're interested in if you're a gravity form customer and you're looking at gravity flow licenses it's gravityflow. io slash black hyphen friday 50 percent off all licenses sales starts on the 25th of november so don't miss out guys[00:31:00]
Matt: that's it for today's episode if you could do one more thing for me today share this episode on social media your favorite facebook group or discord channel spread the word about this podcast It really helps. If you haven't added Breakdown to your favorite podcast app, point your browser to gravityforms.
com slash breakdown and click the icon of your app to add us and listen to us every two weeks. Okay. We'll see you in the next episode.