Entry Automation 6.0 with Cosmic Giant's Owen JJ Stone
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Speaker 2:Hey, Gravity Formers. It's Matt. I just wanted to take a moment and say hello. It's been a while since we've chatted one on one. I hope you've been enjoying the range of guests we've had on the podcast at the start of the new year up until this point as we head into mid March.
Speaker 2:We're getting ready for spring. I cannot wait. We've spanned a range of topics for WordPress agency owners, digging into how they use Gravity to serve their customers and build bespoke solutions for them with, of course, Gravity as the framework to that solution. We've gone real deep with AI solutions for Gravity and building on top of Gravity, leveraging AI tools. These are very transformative times for WordPress.
Speaker 2:Gravity and, of course, web development as a whole, all kind of just grappling with how we use this stuff. Is it here to stay? How much of it's here to stay? What's the future hold? It's quite uncertain.
Speaker 2:One of Gravity's biggest standout advantages, however, is compared to other form plug ins are extensive reach of that third party developer pool. There are so many folks building things for Gravity Forms. It's truly one of Gravity Forms biggest advantages. Companies that fall into our certified developer category, like today's guest, Cosmic Giant, and freelancers who are building a host of Gravity Forms upgrades, like twice guest, Jonathan Williams, who I chatted with earlier this year. He's building a collection of Gravity Forms add ons, both, you know, real product based add ons and some that are just really helpful utility add ons, and he's leveraging the power of AI.
Speaker 2:You can go back to that episode and listen to how he's developing that and what the outlook is for his business. Gravity Forms is a trusted solution, fifteen years in business. No other form plugin, heck, few other commercially available WordPress plugins can even say that. And because of that, not only are we the go to solution for agencies or WordPress developers, it's a great product to build those add ons that we just spoke on. Be it a plugin based add on or a whole SaaS base of services, which I've seen before.
Speaker 2:People who are building, like, microsites that are all all the content is generated through filling out Gravity Forms, you know, seeing payment portals with Gravity Forms, building out really robust apps, and again, with Gravity Forms at the heart of it. It's truly amazing. And if you're doing that right now, if that's you building these solutions, running these agencies, I wanna hear from you. I'd love to feature you on this podcast or chat more about what you're working on. So go ahead.
Speaker 2:Email me, matt@gravityforms.com. Subject line, podcast guest. Just that way, can filter it, and we can get the ball rolling on that discussion. A few other housekeeping items, before we get in today's interview. I launched learn.gravity.com, which is a great new resource for learning more about using Gravity Forms.
Speaker 2:We've got some great lessons up there from folks like Brian Cords, Amber Hines, Natalie McLease. Learn dot gravity dot com, it will also be the home base for all of the monthly webinar content, that I and the team produce, along with short form lessons that we put together. So for instance, our webinar on Gravity SMTP is up in the video section of the site. I created a crash course for Mailchimp as your newsletter of choice for WordPress. It's a seven part, two minute each fun lesson for you and your clients, but then there's also a longer form webinar that's associated with that series of of educational pieces, which goes, you know, deeper, more behind the scenes.
Speaker 2:It's about an hour ish long, cohosted with Sarah from the marketing team. These are fantastic resources. We're putting a lot of effort in there, and we're looking for more. Like, we're looking for more great content to put on learn.gravity.com. And if you're looking for something specific, again, shoot me an email, matt@gravityforms.com.
Speaker 2:And speaking of Gravity SMTP, we're on version 1.8 by the time you're hearing this episode. If you're not using Gravity SMTP, what are you waiting for? Seriously, like, if you know about it and you're not using it, follow the trend here. Email me, matt@gravityforms.com. Like, if you know about it, maybe you're using something else in its place, maybe you're afraid to switch from something else, let's have a conversation.
Speaker 2:Let's chat. Let's hop on Zoom. Let's talk about what you have to do to learn a little bit more about it and potentially migrate over to it. I'll be happy to show you around, let you know how you can use this for your agency or your business. Gravity SMTP is available for free in your gravityforms.com dashboard.
Speaker 2:If you're a developer license holder, elite license holder, nonprofit license holder, you have access to it. If you're not a customer of Gravity Forms yet or you're on the pro plan, you need to upgrade to you need to purchase either an elite license or upgrade your pro license to elite. And I will tell you that not only are our competitor form plug ins more expensive when compared to our elite license plans in their year two and three of ownership, their associated SMTP SMTP plugins are also doubling, if not tripling that cost, depending on what license plan you're on with our competitors. Gravity SMTP is free. It's a perfect complement to Gravity Forms because your Gravity Forms are sending out emails and you want those emails to get delivered.
Speaker 2:Right? So there's plenty of e email sending services that have free plans depending on, you know, the email volume that you're sending. SMT Gravity SMTP just connects up to that and allows you to send those emails through, WordPress, gives you a nice dashboard, gives you a logging mechanism so you can search from this stuff. You can integrate it into alerts, into your Slack channel. There's a bunch of other stuff that it does, and it's not just sending the emails from Gravity, but it's also helping you deliver the emails that are going out from your WordPress website.
Speaker 2:So user password management emails, update emails. If you're running membership software that's sending emails, that kind of thing, Gravity SMTP is gonna help you deliver those emails. And you can toggle and customize this stuff. So, you know, you can really fine tune it for your clients. So check it out.
Speaker 2:Check out Gravity SMTP today or catch the prerecorded webinar in the learn.gravity.com website. You can watch and see what that's all about. I'll have that linked up in the show notes. Okay? So Gravity SMTP.
Speaker 2:Don't forget to email me if you want to be on the, podcast here. You're working on something really cool. You wanna share your Gravity Forms story. Let me know. I'm always hungry for Gravity Forms content.
Speaker 2:Totally up to have that conversation with you. Alright. Owen Stone, welcome to Breakdown.
Speaker 1:Thank you for having me. I appreciate being here.
Speaker 2:Head of marketing at our fellow certified developers, Cosmic Giant, I was recording with Travis the other day. I went to edit the recording. There were all kinds of clipping sounds in it. I said, hey, Travis, we gotta do it again. He said, I got a better idea.
Speaker 2:Let's throw Owen into the fire.
Speaker 1:Yeah. You know, two two two, three weeks into the company, he's like, you know, let me let me just have you go on the podcast. Actually, it's a great way to meet somebody. Right? Like, we don't know each other.
Speaker 2:We have no no.
Speaker 1:I mean, how many dogs, how many kids you got? Like, we we could spend three hours actually getting to know each other. So I I've listened to some of the past shows, and your general approach to the the idea of the reason you're doing the show is a nice caveat and a nice space to be in. So I if I fail miserably, we can blame it on the brains, Travis. And if it's successful, then you and I get the credit.
Speaker 2:So let let's let's talk about you for a little bit and and your past experience. This is just an audio podcast. You and I are looking at each other through our cameras. You have a nice setup. Travis also said that you have experienced podcasting.
Speaker 2:So where where is your background from? You have your own podcast? Have you done this before?
Speaker 1:So I do have my own podcast. I have multiple podcasts. I I I'm on networks. I was on TV last week locally, which is really awesome. My I've been doing shows for way too long.
Speaker 1:I've known Travis for way too long. It's one of those things where, like, again, I was listening to one of your other shows and you just started thinking about, oh, when was the first time I used WordPress?
Speaker 2:Or Yeah.
Speaker 1:I was building websites on Flash, and I was making Flash applications on Myspace with my roommate. And I remember when WordPress came out, when we well, when we found it, like, 02/2007, and we were like, oh my god. Flash is dead, but look at this. This is this is amazing. Like, you know, it it felt like just a whole world had changed because it was so much easier than what we were doing before.
Speaker 1:So I've been at this and podcast for a long time. I do a couple of sports shows. I've tried to get back into tech. Like, I used to go on Twitter all the time as a contributor. Tech burns me out because there's always something new.
Speaker 1:There's always something better, and it doesn't ever seem to get better, if that makes any sense.
Speaker 2:Total. Total sense.
Speaker 1:I I still even though we have all these applications, and I love a lot of them, and I use them, and, dude, I've got a hundred thousand dollars worth of gear in this room. But when I have meetings, I still have a pen and pad next to Like Yeah. And I know it sounds funny, but I'm like, I I know the the recording's on. I know I can spit it in AI or put it into something, but there's something tangible about being able to write down what's going on in certain moments. And and other times, I find that, like, AI could have saved me a lot from the way I used to do things.
Speaker 1:So, yeah, I've been in a game for a long time. The the podcasting stuff is more for fun for me. It's to get my my creative juices out and to stay up on what trends are going on when I'm doing marketing for other people. It's so hard for me to sell myself. It's easy for me to sell other people.
Speaker 2:Yeah.
Speaker 1:Yeah. Like, if if I wasn't working for myself, I'd be a billionaire. You know
Speaker 2:what I mean? But, like,
Speaker 1:selling somebody else is is so much easier to say, oh, this company's great. This person's great. Saying yourself, you're when you try to tell people you're great all the time, I I feel like you sound like a weirdo, so it's hard.
Speaker 2:Cosmicgiant.com. Entry automation six point o now available. That's what Travis threw you up on stage to to chat about. Yes. Entry automations is something that well, it's version six.
Speaker 2:So it's been a while. It's been around for a while. But what do you think makes six point o the the home run success? Like, what what is putting six point o the six point o tag on it? What's big feature or big use case that somebody can take away from entry automation?
Speaker 1:So the thing that I find the most interesting again, I'm I'm re renewed to the space, but for me, the the membership data management and the event registration. There's a lot of things that go on with event registration that on a lot of sites, people don't know that they can have a better system in place. There there's so many like, I'll give you a perfect example of without telling about it because it's political and I don't wanna get into politics. You you have a website, you sign up have people sign up for an event, and they can game that event. If you have competition or a competitor who doesn't like you, they can just log on to your site and fill out endless applications and say, oh, you've got a hundred people showing up.
Speaker 1:Two people show up and you're like, well, we didn't verify them. We don't know who's going on. We don't know who's actually coming. And then you're sitting there in an event where you might have capped at a hundred people, and you only have two real people showed up because it got capped. So for me, the a lot of our products that that deal around event registration and and checks and balances, it that's what I really find interesting, and it's actually gonna help people.
Speaker 1:There's obviously different things for different people. The client onboarding is interesting, and everything is just being updated and fresh. But the the event stuff is and the data management, the membership management is is really important to me.
Speaker 2:Yeah. I know Travis in in the episode that will never be released because it's broken. I also liked the multiple form extension which comes in six point o. And this is something where you can take multiple entries from multiple forms and I guess merge them into, let's say, one output. So it can be PDF, an Excel sheet, JSON file if you're processing it through Yeah.
Speaker 2:Through something else.
Speaker 1:Unified CSV.
Speaker 2:Yep. These are, you know, these are things where you really think of customers that might be using Gravity Forms for, I guess where my head goes with something like that, is like a sales organization. Right? Or you have multiple landing pages with multiple Gravity Forms, and this is all, like, sales related stuff. And, you know, now you can take all of that sales lead data.
Speaker 2:And while you optimized it for each individual Gravity Form, now you can take all of those and say, okay, sales team. Here's the entire list from all of these Gravity forms that we have on our site. You know, go run with it. Or, like, split it up and, you know, one salesperson gets this half, the other salesperson gets that half. That's just a a very sort of raw way of looking at it.
Speaker 2:But that kind of combining of data, I think, is super important. It's a nice little flagship feature for the tool.
Speaker 1:And when it comes down to it, you have so much information coming at you. Again, everybody wants to try to simplify everything with AI and have it do things for you. But if you could actually have mechanisms in place that can parse it out, why not do that from the jump so you don't have to worry about things falling through the cracks? I feel like when you don't have control, there's a lot of things that you'll miss out on. And it it's nice that these features that we're offering give you more control on what you wanna do with your information and your data.
Speaker 2:Yeah. Put you on the hot seat just for a moment. Have you have you talked to any of the Cosmic Giant customers yet who are implementing these? Are they agencies? Are they freelancers?
Speaker 2:Are there ways that you you can look at this new version and say, yeah, this is good for an agency. Here's how an agency can serve a client with this stuff. Have you been exposed to that yet, or or you have any use cases for that?
Speaker 1:So I technically do not. And it's one of the biggest things that I wanna get deep into with clients because I I find, again, being new to the the the Gravity Forms space in general, I find that there's so many companies that use your service. And for the most part, when you build it right, you don't ever have to talk to them. You might get get a support ticket or something goes wrong. But for the most part, people sign up, they use your service, and they're out there doing amazing things.
Speaker 1:And that's why we have a nonprofit program right now where where they sign up in their their the way that they sign up, we know who they are and what they're using it for. So I'm reaching out to them to get, like, k the case study so I can find information. We're gonna be doing surveys to, like, get information from people so I can know how they're using it. We're looking at the the the information, and people are using the heck out of it, but I wanna know who they are and what they are. So right now, I I you can put me I'm I'm gonna fry this hot seat because I don't have an answer, and Travis can yell at me all you want to.
Speaker 1:Yeah. I know he would have one or two answers for that, but, like, that's one of my big things. I want more real world use case studies, and we're gonna we're gonna go out and get those from people because, again, people love the product. If they're not complaining, that means they love it. That means it's working.
Speaker 1:So we wanna reach out to them and and get more use case studies for that.
Speaker 2:Yeah. If I know Travis, he's listening right now with his pen and paper going, okay. Owen doesn't know this, and he's writing it down. But that's okay, Travis. He's only two weeks on the job.
Speaker 2:Like, we're we're gonna figure it out.
Speaker 1:And he and he knows that I don't know. That's why he put me here, you know, for for the fun part of that so he could poke the bear a little bit. But that's one of the first things I was I was like, man, we we really need to know. He's like, well, stuff doesn't break usually, which is a it's a it's a good bad problem to have because you know how hard it is Yeah. To even get people to show up for a podcast or to commit to a time slot to something.
Speaker 1:They're busy running their business, and you're like, well, just tell me how your business is running. I can help you. I can promote you too. So it's one of those things where, you know, we're gonna get deep in and developing those relationships with our customers.
Speaker 2:One of the advantages that Gravity Forms has, and this is my way of influencing you through this podcast, is it's been around for fifteen years. Right? Very very few, if any WordPress products can even say that. Right? I mean, we Yoast might be another, and WooCommerce might be, like, on its tail for in terms of, like, longevity.
Speaker 2:But what that has led to is an amazing trust factor, rightfully so, from WordPress agencies and freelancers. Right? A lot of folks using Gravity Forms have literally been using it for over a decade to help build their business. And that trusted piece of software is critical in the age of like AI. Yeah.
Speaker 2:I can go and build something in minutes. Like, I might be able to make a contact form in AI and embed it on a WordPress website, but that only solves it for that moment, and then no one's taking care of that anymore. It's certainly not me, and I'm not going back to AI to be like, hey. You know that random form I put on this page over here? Can you bug check it, security patch it, all this other stuff?
Speaker 2:It's not happening. With Gravity Forms, the team and the agencies who have been in this game for a long time know that we're putting out, you know, great software. Which leads me to Cosmic Giant and what what your role will probably lead into is talking to these agencies and uncovering how they're making money. Right? How they're either making money with the software, with that Cosmic Giant and Gravity Forms are putting out together, or how you're finding, like, efficiencies through your software.
Speaker 2:Right? You know, electronic signature signings and PDFs, entry automation, all of this stuff. Agencies, freelancers using this stuff are finding great advantages, I guess, at the end of the day, compared to other form builders that are out there who aren't even touching half the stuff that we do combined.
Speaker 1:And just take legal signing, for example. I know that we have hired lawyers to write our copies so that it's compliant with America and the EU. And, yeah, you can go to AI and chat GBT and say, spit me out a legal form. That doesn't mean it's legally binding and compliant for your region and or country. So sometimes you do need a human eye on that that knows and is current up to date with what's going on.
Speaker 1:And that that security you're talking about is the thing that we all provide because we actually are doing the due diligence to make sure that you are secured on your side. You don't just sign up and use and say, okay. Fine. I'm gonna just sign these legal documents here. And then five years later, you show up in court.
Speaker 1:You're like, well, this you just signed the thing on the Internet.
Speaker 2:Like, it doesn't mean anything. Thing on the Internet.
Speaker 1:You didn't check anything. There's no terms of cert like, know what I mean? So those things I I find, again, when when you're talking about being trusted, we're putting into work, you guys are putting into work, and it does hold value. It it means something. It doesn't matter.
Speaker 2:The world of of freelancing, again, like agency and freelancers. Yeah. People are starting to look at, know, we were talking about earlier, like tech, you can get kind of burned out from it. Right? Like running an agency, running a freelance business, I did that for a decade running an agency.
Speaker 2:It's it's not an easy game. And once you get to a certain point, you're just like, man, I am done with this stuff. And if I was running an agency today, yeah, you might look at the efficiencies of AI, and certainly there are definitely some advantages that that can help you. There's, I think what we'll see, is people will start to use AI and be like, was cool. Like, I can build this thing, but I might as well just go buy, you know, Gravity Forms for $250 a year, Cosmic Giant for x amount of price depending on which bundle you're buying from Cosmic Giant, and just be done with it.
Speaker 2:And I think that's one thing that we haven't like, that pendulum hasn't swung yet. Because I think everyone's in doing the AI stuff now going, oh, look, it's awesome. I can build this all myself. But then what they're not realizing is they're spending hours doing it. I know I am.
Speaker 2:And I'm quasi technical. Like, I'm spending hours building these cool things that developers can do, like, in two minutes. So why not just buy the ready made piece of software that's trusted and built, done for you, and then spend your AI, you know, tokens doing something else instead of, like, trying to build the software for it.
Speaker 1:I I absolutely love AI. I don't wanna come on here and sound like I'm the old man yelling at the cloud. I love technology. I love AI, but I also understand that the system is only as good as you are. So the better you become at the prompt, the better you become at asking the right question.
Speaker 1:Sure. Like you said, we can go on here and we can I can build an app, and I can get it to make an app? Now when it comes to bug fixes like that, I can go back to ChatGPT and say, oh, here's the bug. Can you fix it? There are some things that even a computer can't figure out what to fix, and it's one of the most minute small things.
Speaker 1:You know you've done it in your life in any kind of technology and anything in life. You're trying to screw in a light bulb, and it doesn't work. And you're like, this is a light bulb. I've screwed one in a million times. And you walk away for five minutes.
Speaker 1:You walk back. You this this conversation we started. My audio cut out for absolutely no reason. Yeah. No reason at all.
Speaker 1:I opened the setting to go change the audio, and my audio came back on. Now is Chad GBC gonna figure out to tell me to do that? It is not. Because sometimes you just gotta figure it out yourself. So I I do love the tools.
Speaker 1:I love it for inspiration. I love it for fact checking. I love it for challenging my thoughts and views. Again, me just getting into the space. You know?
Speaker 1:I've I've gone to all the competitors. I'm I'm reading blog posts. I'm looking at keywords. I'm looking at how many times people are posting. And then I go and spit it into ChatGPT or I spit it into one of the analytic programs.
Speaker 1:And I'm like, okay. Well, this is saying this, Google says that, your traffic says this. And if they all merge together and they're they're real, then I can trust the AI stuff. Right? But sometimes you can't trust it because it's either pulling old information, it's not scraping the pages you want.
Speaker 1:So, again, I love it, but a lot of people are just all all in. And it's like, that's really lazy way of doing your business. You you've gotta you've gotta have some some touch spots around there. And again, that's why I I like the products that we offer and we service because they're right to the point. They are what you need.
Speaker 1:Like you said, sometimes you get what you pay for, and you just don't have to worry about it. And if you do have to worry about it, we got a great support staff over here, and I'm sure you guys do too, to help people out when they need it.
Speaker 2:Cosmicgiant.com. Entry automation six point o now available. You can check that out. Link in the show notes. Cosmicgiant.com.
Speaker 1:Just celebrating our eighth year anniversary.
Speaker 2:That's right. Eighth year I think the day we Travis and I recorded was the eighth eighth birthday. He was very excited about Maybe I'll play that clip if if that's safe. And the audio's not broken broken from that recording. Cosmicgiant.com.
Speaker 2:Entry automation six point o. Check it out. You said you did some sports podcasting as well. I I assume that's covering all things Boston Celtics, New England Patriots, Boston Red Sox, and Boston Bruins.
Speaker 1:So, you know, as as the enemy of the state, 100%. Something you'll if if that's if that's your jam, every woman in my life that comes across my my path, friendship or relationship, my daughter, her friends, the one thing I teach them is f Tom Brady. I say the whole thing. Oh, man. So I've I've I've got a legion of women that don't even watch sports.
Speaker 1:Yeah. But if I point to them, they'll say that. They'll that's the one thing that they know going out into the world because that, you know, that that whole that whole dynasty. We we got our payback finally, but it you know, the that was just rough to deal with. And, you know, the Celtics, my my dad was a sixer and a Laker fan, so I'm I'm I'm backed up against that.
Speaker 1:So you guys, you know, you guys got a lot of rings up there, so there's a lot of jealousy. A lot of rings, a lot
Speaker 2:of hardware. Yeah. Yeah. Which which NFL team is yours? Which football?
Speaker 1:Eagles. We're we're From Philadelphia. Congratulations. Yeah. Well, we I just got another ring, so I'm happy about that.
Speaker 1:Tom Brady was in in attendance.
Speaker 2:So it doesn't matter. You probably would have beat him because of of last time. But, yeah, it was hard to root for the the the Chiefs, and I unfortunately had to want the Eagles to win.
Speaker 1:Well, that's that's good. So now we can really be friends Yeah. Again. Definitely an interesting way to to meet someone in the space. Can I ask you a question?
Speaker 1:Sure. Go for it. So when you're talking about how long you guys have been in business and and the the trust that's been built up, what is the one challenge that you find in this space trying to introduce people to what you do?
Speaker 2:So, like, in in Gravity Forms specific or, like, people
Speaker 1:trying to specific.
Speaker 2:Yeah. So, you know, I don't think it's a particular challenge because I think what people understand is they need I think for for the most part, whether it's an end user, like, hey, I'm just building a WordPress site, and I need somebody to contact me. I think for the most part, people understand, like, the basic concept of a form for contact. The biggest challenge is introducing them to how to grow that experience. Right?
Speaker 2:It's pretty easy. A little behind the scenes on on breakdown for you. So it's pretty easy for me to frame it for an agency because as somebody who ran an agency, it's a stair step. So you start with, let's say, Gravity Forms basic license, 59 for a year. You just say, I just need to be able to put contact forms on my website and customer website.
Speaker 2:Pretty easy. And then as an agency owner, as you get more experience, you start to get bigger and better clients. That next tier is like, well, you know, maybe we need donations and maybe we need to grow an email list. So you get Gravity Forms pro license. And that in the middle has payment processors, all the email marketing stuff.
Speaker 2:And you're like okay, this makes sense. As my business grows, so does Gravity Forms needs. And then as you get the bigger and best clients, you get the bigger and best version of Gravity Forms for $259 a year, has all of the add ons, all of the functionality. And you start to do things like I'm building membership solutions for my customers. I have similar automation add ons.
Speaker 2:I have custom post type add ons. I am now building bespoke solutions using Gravity Forms. And that's an efficiency layer for agencies. Agency could say, oh, I might charge a thousand dollars to build this kind of functionality, but you know what? Gravity Forms does this, and I just need to spend 10% of time custom coding it up for my client.
Speaker 2:And they can rely on the Gravity Forms framework, if you will, and still be super profitable in their business. So on the agency side, a lot easier to stair step that understanding of what gravity gravity forms can do, then introduce them to the world of certified developers like Cosmic Giant, like GravityWiz, like Gravity Kit, and so many others. And for the user side, it's always a challenge of tech. Like, here's how you can get an email newsletter subscribed through Gravity Forms. That one's a little bit more challenging, a little bit more time consuming for the average user.
Speaker 1:Well, that was a perfect answer and it made me feel better because that was my way of thinking. Because it's it's one of those situations, like, even just having conversations with other people, it's like, so let me sell you on why you need a car. You know you need a car. It it comes down to which car is best for you. Like, I don't I I don't need to sell you a needed vehicle.
Speaker 1:You live in a farm. You're you're fifteen minutes away from anything. You need a car. Yeah. It really comes down to me explaining to you why this car, a truck versus an SUV versus a sports car would work for you.
Speaker 1:So it's just a different way of marketing and selling a product that people actually need as opposed to trying to inform them on why they need it. Like, you you you know you need something, and and we're out here trying to support that. So that's why that was a that was a trick question for me just so I could feel better about the way that I'm looking at things.
Speaker 2:I I also sold cars for most of my life too. So there's there's that. There you go. Yeah. But I, you know, I I think this is actually still relevant topic to to the podcast where there are a ton of options.
Speaker 2:Right? There are a ton of options for contact forms. There's contact forms for free that you can get from wordpress.org. There's premium plugins like Gravity Forms, and I won't name my competitors, you know, but there are competitors out there. And then there's then there's the hosted ones.
Speaker 2:Right? Like a jot form or something like that. And they all have whatever their checks and balances and or their positives and negatives, should say. And I think that in today's world, the human side has to shine. The trust factor has to shine.
Speaker 2:Like, when we talk about, like, what AI is going to do, I have a lot of folks in my business community who are like, well, this is all over. All our jobs are gone. No one's gonna read, listen, watch anything from a human anymore. It's just gonna be all AI driven. I tend to think that, okay, that might happen.
Speaker 2:There might be like a two year cycle where that happens, and you just see AI ads everywhere, and everyone's supposed to be doing that. But you know what happens eventually? The human side comes back out again. Right? Just like you haven't gotten rid of your pen and paper.
Speaker 2:Paper. Paper and books still exist. I remember twenty, thirty years ago, they were like, Internet's here. Books are gone. Right?
Speaker 2:And I was like, oh, that has not happened. Right? So there's still there's still hope for us, I should say.
Speaker 1:There there's absolutely hope because just in in, like, you know, when was talking to Travis and we're talking about how we use fillable PDFs and things like that, you talk about, again, trying to get case studies for things. We were just searching up how many people are using them. Someone was pulling out 2,200 an hour. We're like, what are they I gotta talk to them. Like, what are they building that they're jump pumping out that many hour?
Speaker 1:Like, something's going on. There's traffic there. You wanna reach out to those people. You wanna talk to them. When I watch these ads half the time, I'd rather read an ad anymore than watch the fake lips on a robotic person because it hasn't I mean, as good as it is, again, it's not as good as you think it is.
Speaker 1:So when you go to YouTube or you go to Reddit or you go anywhere, it's like, because I wanna see a person explain to me what's going on. I wanna see the frustration in somebody's face on TikTok when their system is broken down and they're trying to figure it out. You know what I mean? Like, again, if you're in the middle of the night and you wanna go to a customer support for a company, sometimes you can't get ahold of somebody. You could go on the Internet and go into a chat room, put your question out there, and sometimes you might get lucky.
Speaker 1:Somebody might beat your support staff. So that real human connection matters. And, again, they they haven't had anybody in a full time marketing position here, and that's why I'm excited to be here so I can go out and shake as many hands and kiss as many babies as I can and make everybody happy and know that we're not just out here giving good support, but we're actually trying to grow and and help other people with their businesses too.
Speaker 2:Oh, and Stonehill, shake your hand so long as you're not wearing a number 12 Brady jersey. Thanks for hanging out today. It was great to get to know you, and we I look forward to having you on the podcast in the future.
Speaker 1:I'll come back when I know everything, and I can put Travis to shame.
Speaker 2:That's it for today's episode. If you could do one more thing for me today, share this episode on social media, your favorite Facebook group or Discord channel. Spread the word about this podcast. It really helps. If you haven't added Breakdown to your favorite podcast app, point your browser to gravityforms.com/breakdown and click the icon of your app to add us and listen to us every two weeks.
Speaker 2:Okay. We'll see you in the next episode.
